—— Hi There!

I’m Yoo Kyung (Chloe)

Designing for People

I’m a product designer driven by curiosity, creativity, and inclusion—grounded in a multidisciplinary background and a research-led approach. I specialize in human-centered design and thrive in guiding products through the full end-to-end process, from discovery to delivery. My practice integrates emerging technologies, including AI tools and prompt engineering, to accelerate ideation, prototyping, and insight generation.

I believe that the most equitable and impactful design solutions stem from rigorous research. By translating both qualitative and quantitative data into purposeful, intuitive experiences, I aim to ensure every design decision serves real human needs. I excel in cross-functional teams where collaboration, inclusivity, and continuous learning lead to meaningful and scalable outcomes.

Currently, I work as a Product (UX/UI) Designer at GoDaddy, focusing on the E-commerce point of sale system and payment fragment experience. I hold a Master of Arts in Design and Innovation from Southern Methodist University, where I concentrated on human-centered design, HCI, design strategy, research, and visual design.

I am experienced in branding and graphic design. Here are some works that I have done.