—— Hi There!

I’m Yoo Kyung (Chloe)

Yoo Kyung (Chloe) Lee is an award-winning product designer based in Dallas. A former Interior Architect turned UX/UI Designer, she leads with human-centered research and empathy — translating user insights into enterprise UX that ships and scales across B2B SaaS products, from e-commerce to medical EMR.

Her practice is grounded in a human-centered design approach — every decision traces back to real user behavior, not assumption. As AI reshapes how products get built, she's become an early advocate for pairing that speed with disciplined research, using AI as a tool to sharpen insight rather than replace it, and helping teams design workflows that stay genuinely responsive to the people using them.