—— Hi There!

I’m Yoo Kyung (Chloe)

Interior Architect–turned–Product Designer with 3+ years of experience building scalable SaaS, e‑commerce, and medical EMR products across POS, web, and mobile platforms.

I'm a product designer who bridges research, strategy, and craft to shape complex digital experiences from the ground up. Grounded in a multidisciplinary background, I specialize in guiding products end-to-end—from discovery and problem framing through to execution and launch.

My work translates qualitative and quantitative insights into intuitive, scalable experiences, with a deep commitment to accessibility, inclusivity, and meaningful real-world impact. I embrace emerging tools—including AI-assisted coding like Cursor and Claude Code—to move faster from ideation to informed decision-making, keeping the focus on people rather than process.

Currently, I design e-commerce point-of-sale and payment experiences at GoDaddy, where the stakes of getting UX right are immediate and tangible. My practice is rooted in a Master of Arts in Design and Innovation from Southern Methodist University, where I developed a foundation in human-centered design, HCI, design strategy, and research—a perspective I bring to every project I take on.